The event which pushed Covid out of the global news headlines for part of 2020 was the death of George Floyd while in the custody of police. Only one of a series of controversial police actions in the US in recent years, this time the event triggered a global campaign against racism. The Black Lives Matters movement has been revived with knock-on effects for the corporate world. These ongoing reactions demonstrate that in the era of responsible capitalism, corporations are increasingly affected by societal debates.